Pottery Barn Dorm

Creative Brief: Establish a new brand for PB Dorm and build out a series of marketing emails

Role: Senior Designer in collaboration with Editorial, Marketing Teams

Process: This campaign started with a marketing brief, hitting key verticals like bedding, bundles, and new arrivals. Once digested, I began sketching new ideas for the look & feel. I settled with a clean geometric sans serif typeface with a simple underlines which is reminiscent of highlighted text.