OpenTable Motion Ads — 7-second App Ads

Client: OpenTable

Creative Brief: Animate a series of 7 second ads that promote the core feature of the OpenTable app.

Role: Motion Designer

Process: Working closely with the lead brand designer and her storyboard, I brought this campaign to life through motion. The movement of the plates was meant to mimic the experiences that might be associate with that particular culinary dish and bring a sense of whimsical fun.