OpenTable Pizza Story — Instagram Story Motion Ad

Client: OpenTable

Creative Brief: Create a sponsored Instagram Story promoting National Pizza Day and driving users to use OpenTable.

Role: Motion Designer

Process: After creating a rough outline of the ad, I designed the main segments and prepared the art for animating. Once a rough cut was complete and combed through a few times to smooth out the motion into quick beats.

Key takeaway: Small additions like easing the motion curves helped sell the overall production value.