CBR & Natera Drip Emails

Creative Brief: Design a co-branded drip email series that educates leads, motivates them to enroll, and highlight partner discounts.

Role: Lead Visual Design

Process: Our copywriter and I collaborated extensively with product marketing to make this campaign happen. We distilled the core value props of CBR into clean, succinct topics. I also incorporated new brand icons, illustrations, and styling.

I also included generous amounts of white space to prevent visual overload; this was vital due to the complexity of a topic like newborn stem cell banking.