CBR & Natera Drip Emails

Creative Brief: Design a co-branded drip email series that educates leads, motivates them to enroll, and highlight partner discounts.

Role: Lead Visual Design

Process: Our copywriter and I collaborated extensively with product marketing to make this campaign happen. We distilled the core value props of CBR into clean, succinct topics. I also incorporated new brand icons, illustrations, and styling.

I also included generous amounts of white space to prevent visual overload; this was vital due to the complexity of a topic like newborn stem cell banking.

Email 1
Interested in hearing more?
Email me


Wedding Invites

Aldino Typeface

Pottery Barn Emails

Corpen Rebrand

NIAW Campaign

Harry Potter

OpenTable Motion Ads

Castlight Testimonial

Combinati Site Design

OpenTable Pizza Story

Drip Emails