Castlight Testimonial Campaign
Creative Brief: Develop a campaign targeted toward Castlight users who had been away from the application for an extended time.
Role: Brand Designer (in collaboration with a copywriter and marketing manager)
Process: We settled on a testimonial approach, pulling from success stories of real users. To visualize this, I used images of real users rather than stock photography.
Key takeaway: Highlighting real user stories will result in tangible and approachable ways.