Pottery Barn Dorm

Creative Brief: Establish a new brand for PB Dorm and build out a series of marketing emails

Role: Senior Designer in collaboration with Editorial, Marketing Teams

Process: This campaign started with a marketing brief, hitting key verticals like bedding, bundles, and new arrivals. Once digested, I began sketching new ideas for the look & feel. I settled with a clean geometric sans serif typeface with a simple underlines which is reminiscent of highlighted text.

New Arrivals Email
Interested in hearing more?
Email me



Wedding Invites

Aldino Typeface

Pottery Barn Emails

Corpen Rebrand

NIAW Campaign

Harry Potter

OpenTable Motion Ads

Castlight Testimonial

Combinati Site Design

Drip Emails