Pottery Barn Dorm

Creative Brief: Establish a new brand for PB Dorm and build out a series of marketing emails

Role: Senior Designer in collaboration with Editorial, Marketing Teams

Process: This campaign started with a marketing brief, hitting key verticals like bedding, bundles, and new arrivals. Once digested, I began sketching new ideas for the look & feel. I settled with a clean geometric sans serif typeface with a simple underlines which is reminiscent of highlighted text.

New Arrivals Email
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a blue and green wavy background with white logo on top


a close up of a column of a user interface

Aldino Typeface

a slab serif typographic headline set in white

Pottery Barn Emails

trendy pastel bedding in a dorm room

Corpen Rebrand

a minimalist white logo set on a teal and orange gradient

Harry Potter

a supernova exploding behind the Harry Potter logo symbolizing a patronus charm

NIAW Campaign

a digital collage showing a headline and pictures of people

OpenTable Motion Ads

an advertisment showing the logo and product design of OpenTable

Combinati Site Design

two purple icons for the biotech company Combinati

OpenTable Pizza Story

an illustration of pizza


an app illustration

Castlight Testimonial

a red headline that says Real people. Real savings

Wedding Invites

cursive monoline script that reads Peter and Hope