NWC Display Ads
Creative Brief: Northwest Cryobank needed a refreshed series of display ads that were modern and more refined from previous iterations.
Role: Visual Designer, in collaboration with copywriter.
Process: I assembled a library of modern photographs that highlighted a diverse and active demographic. Worked with the copywriter to make the text short and to the point.
Key Takeaway: Due to the very small sizes, display ads must be simple and efficient (photos require a lot of negative space).