Ascent (Album Art)
Creative Brief: Reflect the tone and mood of the debut album from Kevin Woodward.
Role: Art Director and Designer
Process: Working for a from a few early demos I began brainstorming word associations that reflected the album. From there I started sketching ideas and ideating rough concepts. I gave time to explore techniques like scanned documents and distorted prints to give the ideas dimensionality.
Key takeaway: In the end, the photograph of rising bubbles best captured the tone of the record.