Ascent (Album Art)

Creative Brief: Reflect the tone and mood of the debut album from Kevin Woodward.

Role: Art Director and Designer

Process: Working for a from a few early demos I began brainstorming word associations that reflected the album. From there I started sketching ideas and ideating rough concepts. I gave time to explore techniques like scanned documents and distorted prints to give the ideas dimensionality.

Key takeaway: In the end, the photograph of rising bubbles best captured the tone of the record.

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