Letter C Explore

Creative Brief: Develop two unique concepts for the letter “C,” inspired by specific styles the client provided. The designs needed to incorporate optical illusions and depth within a flat format to create a compelling, modern logo concept.

Role: Brand Designer

Process: Starting with exploratory sketches, I experimented with various illusions of depth and dimension to create a visually engaging flat design. I worked iteratively to refine the concepts, keeping a close alignment with the styles the client referenced. Each concept focused on achieving the illusion of 3D while maintaining a clean, flat aesthetic.

Result: The final concepts successfully captured the desired visual effect and were met with positive feedback from the client, who appreciated the creativity and depth within the flat format. The designs provided a versatile and eye-catching foundation for their logo.